会员发展：一个指南为非营利组织的保护

This guide for nonprofit preservation organizations about membership development, published by the National Trust for Historic Preservation, offers advice on memberships, the tools you can use, why people join… This guide also contains case studies.

Membership Development: A Guide for Nonprofit Preservation Organizations
Most preservation organizations are membership organizations that live and die with the rise and fall of member support. They depend heavily on dues for operating revenues and constantly seek new ways of increasing support. In this country, where the number of non-profit organizations has grown by 23 percent in the last 10 years, the competition for members becomes more challenging with each passing year. Survival demands a new level of sophistication in membership development, which includes a continuous, comprehensive and systematic plan to attract and retain new and long-term members.
Members are the lifeblood of any membership organization. They not only provide a substantial part of the financial wherewithal to establish and continue programs, but are a significant source of volunteer power and an essential source of publicity.