PASTFORWARD Virtual Viewing Kit

What is TrustLive?

Launching this year at PastForward 2014 are TrustLive, four live-streaming marquee presentations bringing new voices and new ideas together to focus on the intersections between historic preservation and larger issues including entrepreneurship, climate change, evolving technology and how we engage the next generation of preservation activists. TrustLive will begin with a talk by an industry expert followed by a TalkBack segment with additional topic experts contributing their ideas and experiences and engaging participants.

Virtual Attendance

For those who cannot make it to Savannah for PastForward, TrustLive is a way for people to attend virtually. The Virtual Viewing Kit provides virtual attendees with the resources to not only attend, but participate in the TrustLive discussions with others around the country, and world.
What’s included in this kit:
– Overview – Title with description, date and time, and participant information
– Logistics – General information about live-streaming
– Engage – Ways to spread the word about your participation in TrustLive
– Join – Ways to use social media to participate in TrustLive
– Official Hashtags and Handles

 TrustLive Overview

All times are Eastern Standard Time

preservationTOMORROW – Wed., Nov. 12, 3:30-5:00 p.m.

Sponsored by Preservation Leadership Forum
Historic preservation must resonate with younger, non-majority, more culturally diverse audiences if it is to remain relevant in the 21st century. Majora Carter, Urban Revitalization Strategist, Peabody Award winning broadcaster, and MacArthur “genius” Fellow will share her latest development projects. Her work is part preservation, part environmental sustainability, part economic recovery, and it always demonstrates that reinvestment in older and historic communities packs a powerful revitalization punch. Three preservationTOMORROW responders will join Carter on stage. Matt Goebel is a planner and attorney in the Denver office of Clarion Associates who brings deep understanding of how demographic shifts are impacting the way we do preservation and revitalization in America in the 21stcentury Holly Sidford is co-author of Making Meaningful Connections: Characteristics of Arts Groups that Engage New and Diverse Participants, an important new study that will resonate with preservation organizations nationwide. Julia Bache, a 12th grade student, has been recognized as a 2014 Girl Scout Young Woman of Distinction for her work to save the Buck Creek Rosenwald School. She represents a new generation of preservation activists.
MAIN SPEAKER: Majora Carter, Urban Revitalization Strategist
RESPONDERS: Julia Bache, Senior, Kentucky Country Day School and Girl Scouts Gold Award Winner; Matt Goebel, Director, Clarion Associates; Holly Sidford, Co-author, Making Meaningful Connections: Characteristics of Arts Groups that Engage New and Diverse Participants
MODERATOR: Marita Rivero, chairman, Board of Trustees, National Trust for Historic Preservation

• preservationVENTURE – Thurs., Nov. 13, 9:00-10:00 a.m.

Sponsored by the 1772 Foundation
Preservationists have long understood that preservation is more often than not a real estate proposition, and those organizations who have found the will and the way to intervene directly in property redevelopment have saved and restored thousands of places. This TrustLive begins with a celebration of the economic impact of existing revolving funds through excerpts from a SCAD produced documentary film. Jim Bildner’s keynote will introduce and explore new avenues for entrepreneurship and new ways to engage philanthropy and private investment in the work of saving places. Bildner is the managing partner at the Draper Richards Kaplan Foundation. As an adjunct lecturer in Public Policy at the Harvard Kennedy School and a senior research fellow at the Hauser Institute for Civil Society and the Center for Public Leadership at Harvard University, he researched the role of private capital in solving public problems. Carlton Brown, Melissa Jest, and Michael Allen will join Bildner as responders. Allen is the director of the Preservation Research Office, a historic preservation consulting firm, and a frequent contributor to Next City where he covers both national and regional historic preservation and urban planning issues. Jest is manager of the National Trust’s new Historic Properties Redevelopment Program dedicated to building the network of effective revolving funds and expanding their capacity to bring critical financing the historic preservation projects. Brown is chief operating officer of Full Spectrum, a national leader in the development of sustainable buildings for urban markets. His projects focus on creating regenerative communities in which the environment, equitable economy and human culture are each valued.
MAIN SPEAKER: James L. Bildner, Managing Partner at the Draper Richards Kaplan Foundation, formerly Harvard Business School, Hauser Center for Non-Profit Organizations
RESPONDERS: Michael Allen, Director, Preservation Research Office; Melissa Jest, Historic Properties Redevelopment Program manager, National Trust for Historic Preservation; Carlton A. Brown, COO of Full Spectrum
MODERATOR: Irv Henderson, Trustee, National Trust for Historic Preservation

• preservationSTORY – Thurs., Nov. 13, 10:15-11:15 a.m.

Sponsored by Esri
Preservation advocates have lagged woefully behind their environmental counterparts in securing the data they need to document and defend historic places. There are many reasons for this but now there are many opportunities to reverse this trend. David Gadsden, head of Esri’s support for nonprofits, foundations, international organizations and foreign service agencies globally, will present a case study, the James River in Virginia, of how geo-mapping can effectively tell the story of a place and engender wise decision making about its future. Gadsden will be joined by Johanna Ogburn, director of Programs for the Chesapeake Conservancy and a member of the James River project team, who will share her perspective on the use of geo-mapping from both a conservation and cultural resources perceptive. Mike Powe, senior research manager at the National Trust’s Preservation Green Lab, together with Hannah Moyers, a student at Savannah College of Art and Design (SCAD) pursuing a degree in interactive design, will introduce a new generation of data mapping developed by the National Trust’s Preservation Green Lab and brought to life by SCAD students.
MAIN SPEAKER: David Gadsden, Program Manager, Nonprofit & Global Organizations, Esri
RESPONDERS: Mike Powe, Senior Research Manager, Preservation Green Lab, National Trust for Historic Preservation; Joanna Ogburn, Director of Programs, Chesapeake Conservancy
and Hannah Moyers, Student, Savannah College of Art and Design.
MODERATOR: Stephanie Meeks, president, National Trust for Historic Preservation

• preservationCRISIS – Fri., Nov. 14., 9:00-10:00 a.m.

Sponsored by the National Park Service.

In the face of a rapidly changing environment preservation advocates must develop guidance and tools to protect cultural resources. This TrustLive will consider our national challenges within the global context, introduce the NPS’s climate change planning framework, and include reflections from those already feeling its impacts.
MAIN SPEAKER: John Englander, Oceanographer, Consultant and sea rise expert
RESPONDERS: Brenda Ekwurzel, Ph.D., Senior Climate Scientist, Union of Concerned Scientists and Daniel Odess, Ph.D., Chief Scientist for Cultural Resources, National Park Service
MODERATOR: Vincent Michael, Ph.D, Executive Director, Global Heritage Fund; Trustee, National Trust for Historic Preservation

How to Participate Virtually

Virtual participation during TrustLive is free and all are encouraged to attend all four TrustLives. We request that participants sign up in advance under “Virtual Attendee” on www.PastForward2014.org. TrustLive will be live-streamed directly from the PastForward website. To live-stream you will need to be connected to the internet via laptop, tablet, smartphone … any device connected to the internet. Simply go to http://www.pastforward2014.com/virtual-attendance-pastforward/ on the date and time of the program and you’ll be able to watch the presentation there.

Engage your Members, Peers, Colleagues and Students

Spread the word about your virtual attendance during TrustLive and invite others to attend. Or host a Virtual Viewing, and lead the discussion and pose questions with your members, peers, colleagues, etc. You may want to create your own sign up form, in which case we suggest you include a spot where people include their twitter handle.
SAMPLE EMAIL/E-NEWSLETTER BLURB:
Subject/Title: PastForward Conference: Virtually Attend TrustLive. Join in the Twitter Discussion.
Launching at PastForward 2014, the National Preservation Conference, are TrustLive – four live-streaming presentations bringing new voices and new ideas together to focus on the intersections between historic preservation and larger issues including entrepreneurship, climate change, evolving technology and how we engage the next generation of preservation activists.
TrustLive are free and open to everyone. Join me [or insert the name of your organization, school, blog, etc] in viewing and discussing TrustLive: [insert the TrustLive you’ll viewing along with date and time] without having to leave your office. Sign up for the free online event at [insert your sign up or http://www.pastforward2014.com/virtual-attendance-pastforward/].
Follow [enter twitter handle you’ll be using] on Twitter as we’ll start a dialogue around TrustLive during the live-streaming, posing questions and commenting live on the action at the conference in Savannah.
Virtually attend one or all of the following:
• preservationTOMORROW – Wednesday, November 12, 3:30–5:00 p.m. (Sponsored by Preservation Leadership Forum)
• preservationVENTURE – Thursday, November 13, 9:00–10:00 a.m. (Sponsored by the 1772 Foundation)
• preservationSTORY –Thursday, November 13, 10:15–11:15 a.m. (Sponsored by Esri)
• preservationCRISIS –Friday, November 14, 9:00–10:00 a.m. (Sponsored by the National Park Service)
All times above are Eastern Standard Time.
PastForward 2014 is being held in Savannah, Ga., Nov. 11-14. It’s brought to you by the National Trust for Historic Preservation in collaboration with SCAD: The Savannah College of Art and Design and in partnership with the Historic Savannah Foundation. For more information visit www.PastForward2014.org.
SAMPLE FACEBOOK POST:

I’ll be virtually attending [insert the TrustLive you’ll viewing along with date and time]. Join me, along with others around the country and world, as we have a dialogue around this important topic live on Twitter. Follow me at [enter twitter handle you’ll be using]. Sign up for the free virtual TrustLive at www.pastforward2014.com/virtual-attendance-pastforward.

SAMPLE TWEET:

Join the virtual dialogue on [insert the TrustLive you’ll viewing along with date and time] #pastforward #trustlive www.PastForward2014.org

Join the (Inter)National Discussion Around TrustLive Topics

People will be live-streaming TrustLive in groups, as well as on their own. Bloggers will be organizing viewing parties, as well as historic preservation classes on college campuses throughout the country (and online college programs). We encourage everyone to join in the discussion, ask questions and share experiences related to the TrustLive topics with their peers … and strangers via Twitter.
The official PastForward conference handle is @PresNationLive and participants are encouraged to use #pastforward with anything related to the conference. In addition, when starting a discussion or asking a question about TrustLive use #trustlive. There will be live tweets from the @PresNationLive Twitter handle, providing you with a real insiders look into what’s happening in Savannah.

Official PastForward Twitter Hashtags and Handles

National Trust for Historic Preservation #pastforward / #trustlive /@PresNation/@PresNationLive (onsite conference handle)
Savannah College of Art and Design @scaddotedu
Historic Savannah Foundation @myhsf